A brief history of shampoo
Before modern day shampoo and conditioners, human beings around the world used natural ingredients to cleanse and moisturize their hair. Some such ingredients included coconut oil, gooseberry extract, almond oil, citrus juice, olive oil, and vinegar, among others. These pure natural oils and extracts were healthy, effective, and provided many benefits to the hair, including shine and sheen. Women had soft, shiny, and manageable hair naturally.
When then did we culturally transition to chemical-based products?
In the early 20th century, the English used soap with herbs to create a water-based concoction that precedes what we consider shampoo, and in the 1920s a German inventor created liquid shampoo. Modern shampoo, using surfactants, was first introduced in the 1930s with Drene, formulated with these detergent-like synthetics instead of soap.
With the advent of surfactants, such as sodium lauryl sulfate and sodium laureth sulfate, the shampoo industry and modern shampoo were born. But with this development came drawbacks. Skin problems like irritated scalp (in conditions like Seborrheic dermatitis) increased. In fact, hair actually became dry and damaged due to harsh detergents and synthetic additives in these shampoos stripping hair of natural oils completely.
How do we get back to natural ingredients again?
Enter kerabotanica. Our It’s A Miracle hair wash is made with all natural, certified- organic ingredients. No sulfates. No parabens. No keratin. And cruelty free. The old “sham” of sulfate-based shampoo is a thing of the past.
What we are doing is akin to giving your hair clean, vegan food. We’ve removed the toxins, GMOs, and animal byproducts – stuff no one would want in their hair. (Keratin comes from hooves of dead farm animals! Are you kidding us?!)
The next level of haircare has arrived with It’s A Miracle. We’re going back to the good stuff. Vitamin B3. Vitamin E. Argan oil. Olive oil. Hemp seed oil. Jojoba oil. Peppermint extract. Spearmint extract. Eucalyptus oil. Rosemary extract. Biotin. Citric acid.
The best natural ingredients to nourish, hydrate, and revitalize your hair from root to tip. Clean ingredients that clean your hair.
Take care of the health of your hair, and feel good about using healthy products. What more could you ask for from a shampoo?