Education

Education

Each kerabotanica product is crafted with natural and vegan ingredients for the health of your hair and the health of the environment. Our formulas are karma-free and eco-friendly, taking luxury hair care to the next level of excellence. Here your salon staff can learn in-depth how to use our products + what their benefits are.

Kerabotanica Video

HAIR PERFUME

HOW TO USE OUR PRODUCTS

REFRESHING HAIR PERFUMES:

The final step in your hair care.
Apply to dry hair for an instant refresh.
Tousle fine hair for added effect.
Use in between washes.
Avoid contact with eyes.

SEA SALT TEXTURIZING MIST:

The final step in your hair care.
Apply to damp or dry hair.
Lightly spritz from root to tip.
Tousle fine hair for added effect.
Use daily for maximum body.
Avoid contact with eyes.

Hair Perfume

YOU HAD ME AT HELLO THE REFRESHING HAIR MIST  

You Had Me At Hello hair refresher infuses your locks with the luxurious scent of fresh Italian lemon, sweet Spanish mandarin, and lush Mexican plumeria.

BENEFITS: Our select ingredients in You Had Me At Hello hair refresher bring out the best in your locks, banishing bad hair days for good!

  • Coconut Oil conditions & promotes healthy hair growth
  • Sweet Almond Extract moisturizes & adds sheen
  • Blue Agave Extract soothes & moisturizes
  • Vitamin E repairs damage & promotes healthy hair growth
  • Lemon Extract strengthens & tames frizz
  • Mandarin Extract conditions & adds sheen
  • Plumeria Flower Extract revitalizes & soothes hair

SLAY AND PLAY THE REFRESHING HAIR MIST  

Slay And Play hair refresher infuses your locks with the luxurious scent of fresh French bergamot and sweet South African freesia.

BENEFITS: Our select ingredients in Slay And Play hair refresher bring out the best in your locks, banishing bad hair days for good!

  • Coconut Oil conditions & promotes healthy hair growth
  • Sweet Almond Extract moisturizes & adds sheen
  • Blue Agave Extract soothes & moisturizes
  • Vitamin E repairs damage & promotes healthy hair growth
  • Freesia Extract conditions & cleanses
  • Bergamot Leaf Extract promotes hair growth & adds sheen

SHORE TO PLEASE BEACH GIRL THE REFRESHING HAIR MIST + UV PROTECTION  

Shore to Please Beach Girl hair refresher, designed with natural UV protection from Red Raspberry Seed, infuses your locks with the luxurious scent of fresh Wintergreen leaf, sweet Cinnamon, and rich Bamboo.

BENEFITS: Our select ingredients in Shore to Please Beach Girl hair refresher bring out the best in your locks, banishing bad hair days for good while protecting against harmful UV rays!

  • Red Raspberry Seed Extract forms a shield against UV rays
  • Coconut Oil conditions & promotes healthy hair growth
  • Sweet Almond Extract moisturizes & adds sheen
  • Blue Agave Extract soothes & moisturizes
  • Vitamin E repairs damage & promotes healthy hair growth
  • Bamboo Extract strengthens & promotes healthy hair growth
  • Wintergreen Leaf Oil soothes & refreshes
  • Cinnamon Bark Extract stimulates the scalp for hair growth

#FOLLOWME THE REFRESHING HAIR MIST

#FollowMe hair refresher infuses your locks with the luxurious scent of clean English peppermint and lustrous Italian rosemary.

BENEFITS: Our select ingredients in #FollowMe hair refresher bring out the best in your locks, banishing bad hair days for good!

  • Coconut Oil conditions & promotes healthy hair growth
  • Sweet Almond Extract moisturizes & adds sheen
  • Blue Agave Extract soothes & moisturizes
  • Vitamin E repairs damage & promotes healthy hair growth
  • Rosemary Leaf Extract moisturizes & promotes hair growth
  • Peppermint Leaf Extract rejuvenates & promotes hair growth

LOVE IS IN THE HAIR THE REFRESHING HAIR MIST

Love Is In The Hair hair refresher infuses your locks with the luxurious scent of fresh American sunflower, crisp Chinese white mulberry, and rich Indonesian palm oil.

BENEFITS: Our select ingredients in Love Is In The Hair hair refresher bring out the best in your locks, banishing bad hair days for good!

  • Coconut Oil conditions & promotes healthy hair growth
  • Sweet Almond Extract moisturizes & adds sheen
  • Blue Agave Extract soothes & moisturizes
  • Vitamin E repairs damage & promotes healthy hair growth
  • Sunflower Seed Extract conditions & adds sheen
  • Palm Oil moisturizes & cleanses
  • White Mulberry Leaf Extract adds shine & gives luster

SEA SALT

YOU HAD ME AT HELLO THE REFRESHING SEA SALT MIST

You Had Me At Hello Sea Salt Mist texturizes your tresses, creating vast volume in lifeless locks.

BENEFITS: Our select ingredients in You Had Me At Hello Sea Salt Mist bring out the best in your locks, creating boundless volume and banishing bad hair days for good!

  • Magnesium Sulfate, Sodium Chloride, & Potassium Sorbate are salts that give your hair a beach wave texture
  • Coconut Oil conditions & promotes healthy hair growth
  • Sweet Almond Extract moisturizes & adds sheen
  • Vitamin E repairs damage & promotes healthy hair growth
  • Lemon Extract strengthens & tames frizz
  • Mandarin Extract conditions & adds sheen
  • Plumeria Flower Extract revitalizes & soothes hair

HAIR WASH

Hair Wash

IT’S PURE CHĀMPU

+Oregon Tilth certification. Certified-organic ingredients

+Leaping Bunny certification. 100% cruelty free

+NSF certification. Production facility meets highest public health standards

The return to pure, all-natural ingredients. The way nature intended hair care to be.

BENEFITS: It’s Pure Chāmpu cleanses and strengthens your hair from root to tip with a certified-organic blend of 5 hydrating + nourishing natural oils, along with vitamins B3 & E. Infuse your locks with the refreshing scent of clean mint and sensual rosemary in our moisturizing, all-natural hair wash.

  • Organic Argan Oil conditions hair while adding shine
  • Organic Jojoba Seed Oil hydrates hair & promotes growth
  • Organic Olive Oil moisturizes & softens hair
  • Organic Hemp Seed Oil strengthens hair & promotes growth
  • Organic Eucalyptus Oil cleanses with antiseptic properties & thickens hair
  • Organic Rosemary Oil moisturizes hair & promotes growth
  • Organic Peppermint Oil rejuvenates & thickens hair
  • Organic Spearmint Oil cleanses with antibacterial properties & strengthens hair
  • Organic Red Raspberry Seed Oil protects against UV rays from the sun
  • Biotin strengthens & thickens hair
  • Niacin (Vitamin B3) strengthens hair & stimulates growth
  • Tocopherol (Vitamin E) repairs damage to hair & promotes growth

Directions: Apply to wet hair. Massage from root to tip. Avoid contact with eyes. Rinse thoroughly. For best results, use with It’s Pure Conditioner.

 

IT’S PURE CONDITIONER

+Oregon Tilth certification. Certified-organic ingredients

+Leaping Bunny certification. 100% cruelty free

+NSF certification. Production facility meets highest public health standards

The return to pure, all-natural ingredients. The way nature intended hair care to be.

BENEFITS: It’s Pure Conditioner hydrates and nourishes your hair from root to tip with a certified-organic blend of Aloe Vera + 5 fortifying natural oils, along with vitamins B3 & E. Infuse your locks with the refreshing scent of clean mint and sensual rosemary in our moisturizing, all-natural hair wash.

  • Organic Aloe Vera conditions hair while nourishing the scalp
  • Organic Argan Oil conditions hair while adding shine
  • Organic Hemp Seed Oil strengthens hair & promotes growth
  • Organic Jojoba Seed Oil hydrates hair & promotes growth
  • Organic Olive Oil moisturizes & softens hair
  • Organic Eucalyptus Oil cleanses with antiseptic properties & thickens hair
  • Organic Peppermint Oil rejuvenates & thickens hair
  • Organic Rosemary Oil moisturizes hair & promotes growth
  • Organic Spearmint Oil cleanses with antibacterial properties & strengthens hair
  • Organic Red Raspberry Seed Oil protects against UV rays from the sun
  • Biotin strengthens & thickens hair
  • Niacin (Vitamin B3) strengthens hair & stimulates growth
  • Tocopherol (Vitamin E) repairs damage to hair & promotes growth

Directions: Apply to wet hair. Massage from root to tip. Avoid contact with eyes. Rinse thoroughly. For best results, use with It’s Pure Chāmpu.

TREATMENTS

IT’S PURE HAIR MASQUE

+Oregon Tilth certification. Certified-organic ingredients

+Leaping Bunny certification. 100% cruelty free

+NSF certification. Production facility meets highest public health standards

The return to pure, all-natural ingredients. The way nature intended hair care to be.

BENEFITS: It’s Pure Hair Masque deeply nourishes and moisturizes your tresses with a restoring and hydrating certified-organic blend of Hazelnut Oil, Cocoa Butter, and Aloe Vera + 5 fortifying natural oils, along with vitamins B3 & E. It infuses your locks with the refreshing scent of clean mint and sensual rosemary.

  • Organic Hazelnut Oil hydrates hair while nourishing the scalp
  • Organic Cocoa Butter softens hair while adding shine
  • Organic Aloe Vera conditions hair while nourishing the scalp
  • Organic Argan Oil conditions hair while adding shine
  • Organic Hemp Seed Oil strengthens hair & promotes growth
  • Organic Jojoba Seed Oil hydrates hair & promotes growth
  • Organic Olive Oil moisturizes & softens hair
  • Organic Eucalyptus Oil cleanses with antiseptic properties & thickens hair
  • Organic Peppermint Oil rejuvenates & thickens hair
  • Organic Rosemary Oil moisturizes hair & promotes growth
  • Organic Spearmint Oil cleanses with antibacterial properties & strengthens hair
  • Organic Red Raspberry Seed Oil protects against UV rays from the sun
  • Biotin strengthens & thickens hair
  • Niacin (Vitamin B3) strengthens hair & stimulates growth
  • Tocopherol (Vitamin E) repairs damage to hair & promotes growth

Directions: Apply to wet hair. Leave in for 5 minutes. Avoid contact with eyes. Rinse thoroughly. For best results, use after It’s Pure Chāmpu and Conditioner.

 

IT’S PURE SCALP TREATMENT

+USDA certification. Certified-organic ingredients

+Oregon Tilth certification. Certified-organic ingredients

+Leaping Bunny certification. 100% cruelty free

+NSF certification. Production facility meets highest public health standards

The return to pure, all-natural ingredients. The way nature intended hair care to be.

BENEFITS: It’s Pure Scalp Treatment, formulated with a nourishing and hydrating certified-organic blend of soothing Aloe Vera + Spearmint, Eucalyptus, Rosemary, and Peppermint oils, revitalizes your scalp for stronger, healthier, and fuller hair. It renews your scalp with moisture while conditioning your locks for maximum shine and sheen.

  • Organic Aloe Vera conditions hair while nourishing the scalp
  • Organic Spearmint Oil cleanses with antibacterial properties & strengthens hair
  • Organic Eucalyptus Oil cleanses with antiseptic properties & thickens hair
  • Organic Rosemary Oil moisturizes the scalp & promotes hair growth
  • Organic Peppermint Oil rejuvenates & thickens hair
  • Niacin (Vitamin B3) strengthens & stimulates hair growth
  • Tocopherol (Vitamin E) repairs damage & promotes hair growth

Directions: Spray 2-3 pumps into roots after washing hair with It’s Pure Chāmpu and Conditioner. Massage into scalp and air dry or work through damp hair and blow dry. Avoid contact with eyes.

CERTIFICATIONS

Oregon Tilth is an American nonprofit dedicated to supporting organic food and farming methods. The organization, which is the accredited certifying agent for the USDA’s National Organic Program, provides organic certification for agricultural producers, product manufacturers, and handlers on crop production, wild crop harvesting, livestock production, and handling production.

The It’s Pure line of hair products are certified organic by Oregon Tilth, which means you can be assured ingredients in this hair wash are absolutely organic. No harmful additives. No sulfates, parabens, or GMOs. Just good, all-natural stuff for great hair. So go ahead and use It’s Pure with absolute peace of mind. Your hair will thank you.

Leaping Bunny is an organization that ensures cosmetics, personal care, and household products are not tested on animals or contain any ingredients that were tested on animals. It is considered the international gold standard for verifying that products are cruelty free and have been certified as cruelty free.

All kerabotanica products are 100% cruelty free and vegan, and the It’s Pure line takes our dedication to being cruelty free to the next level. It’s Pure products not only aren’t tested on animals, they contain no animal ingredients or derivatives. We ask ourselves why should animals have to suffer for our beauty? The answer is they shouldn’t. This is why we don’t test on animals, because we believe animals’ lives are as precious as ours are.

NSF (National Sanitation Foundation) certifies that consumer products, food and water meet the highest standards and procedures for public health protection. Evaluation measures from the NSF include thorough product testing, material analyses, plant inspections, and overall development oversight. NSF testing for companies and products is regular and ongoing.

When using It’s Pure products, you can be sure that it was prepared in a way and in a facility that puts your health and the health of others at the forefront of our minds. We create products that contribute to not only having healthy, beautiful hair but also living healthy, happy lives. That is our promise to you. Let your hair down, figuratively and literally, with It’s Pure.

OTA (Organic Trade Association) is a business association for organic agriculture and products in North America. As a voice for organic trade, the OTA’s member businesses, representing farm to marketplace, together promote protecting organic farming practices and increasing visibility on the environmental and nutritional benefits of organic products.

kerabotanica is a member of the OTA and believes producing organic products is key to protecting our environment and our planet. By creating beauty products that are organic, and working alongside other businesses that also believe in the value of producing organic, we seek to raise awareness and effect change in consumers’ lives through their daily products. So rest assured, when you buy from kerabotanica, you’re doing good not only for yourself but also for our planet.

All kerabotanica products are 100% cruelty and gluten free with no animal ingredients or derivatives. There are no harsh chemicals such as petrolatum, parabens, sulfates, silicone, phthalates, benzene, triclosan, or GMOs in our products.

FOR ALL HAIR TYPES / COLOR SAFE

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