Apply to wet hair. Massage from root to tip. Avoid contact with eyes. Rinse thoroughly. For best results, use with It’s Pure Conditioner.


236 ml / 8 fl. Oz ℮


Our select ingredients in It’s Pure Chāmpu hair wash bring out the best in your locks, banishing bad days for good.

  • Organic Argan Oil conditions hair while adding shine
  • Organic Jojoba Seed Oil hydrates & promotes hair growth
  • Organic Olive Oil moisturizes & softens hair
  • Organic Hemp Seed Oil strengthens & promotes hair growth
  • Organic Eucalyptus Oil cleanses with antiseptic properties & thickens hair
  • Organic Rosemary Oil moisturizes & promotes hair growth
  • Organic Peppermint Oil rejuvenates & thickens hair
  • Organic Spearmint Oil cleanses with antibacterial properties & strengthens hair
  • Organic Red Raspberry Seed Oil protects against UV rays from the sun
  • Niacin (Vitamin B3) strengthens & stimulates hair growth
  • Tocopherol (Vitamin E) repairs damage & promotes hair growth
  • Biotin strengthens & thickens hair


Nutrition + Protection + Shine

All kerabotanica products are formulated for maximum slayage. It’s Pure Chāmpu is made with certified-organic and vegan ingredients.

Water Sulfates
Organic Argan Oil Silicone
Organic Olive Oil Parabens
Organic Hemp Seed Oil Keratin
Organic Jojoba Seed Oil Triclosan
Organic Eucalyptus Leaf Oil Phthalates
Organic Peppermint Oil GMOs
Organic Spearmint Oil Benzene
Organic Rosemary Oil Animal Derivatives
Organic Red Raspberry Seed Oil Alcohol
Organic Glycerin Gluten
Organic Potassium Cocoate
Organic Potassium Oleate
Potassium Citrate
Niacin (Vitamin B3)
Tocopherol (Vitamin E)
Citric Acid



When you blow dry, flat iron or curl your hair, you weaken each strand, destroying essential proteins and stripping natural oils. Kerabotanica products counteract the effects of heat on your hair, replenishing vital vitamins and oils in your hair and on your scalp.  Nourish your hair with kerabotanica so that it’s healthy and strong, and add shine and scent to bring out the best in your locks — heat-treated or not!


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