Apply to wet hair. Massage from root to tip. Avoid contact with eyes. Rinse thoroughly. For best results, use with It’s Pure Conditioner.


236 ml / 8 fl. Oz ℮


Our select ingredients in It’s Pure Chāmpu hair wash bring out the best in your locks, banishing bad days for good.

  • Organic Argan Oil conditions hair while adding shine
  • Organic Jojoba Seed Oil hydrates & promotes hair growth
  • Organic Olive Oil moisturizes & softens hair
  • Organic Hemp Seed Oil strengthens & promotes hair growth
  • Organic Eucalyptus Oil cleanses with antiseptic properties & thickens hair
  • Organic Rosemary Oil moisturizes & promotes hair growth
  • Organic Peppermint Oil rejuvenates & thickens hair
  • Organic Spearmint Oil cleanses with antibacterial properties & strengthens hair
  • Organic Red Raspberry Seed Oil protects against UV rays from the sun
  • Niacin (Vitamin B3) strengthens & stimulates hair growth
  • Tocopherol (Vitamin E) repairs damage & promotes hair growth
  • Biotin strengthens & thickens hair


Nutrition + Protection + Shine

All kerabotanica products are formulated for maximum slayage. It’s Pure Chāmpu is made with certified-organic and vegan ingredients.

Water Sulfates
Organic Argan Oil Silicone
Organic Olive Oil Parabens
Organic Hemp Seed Oil Keratin
Organic Jojoba Seed Oil Triclosan
Organic Eucalyptus Leaf Oil Phthalates
Organic Peppermint Oil GMOs
Organic Spearmint Oil Benzene
Organic Rosemary Oil Animal Derivatives
Organic Red Raspberry Seed Oil Alcohol
Glycerin Gluten
Potassium Citrate
Potassium Cocoate
Potassium Oleate
Niacin (Vitamin B3)
Tocopherol (Vitamin E)



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