Apply to wet hair. Massage from root to tip. Avoid contact with eyes. Rinse thoroughly. For best results, use with It’s Pure Conditioner.
IT’S PURE CHĀMPU
Hydrating Nutrition. Heat Protection. UV Protection.
+Oregon Tilth certification. Certified-organic ingredients
+Leaping Bunny certification. 100% cruelty free
+NSF certification. Production facility meets highest public health standards
A certified-organic shampoo, It’s Pure Chāmpu goes back to the source—pure, natural ingredients, the way hair washes originated and were intended to be. It’s Pure Chāmpu, derived from the old Hindi word “chāmpo” for shampoo, deep cleanses while moisturizing and nourishing your hair with an invigorating and hydrating blend of organic Argan, Jojoba, Olive, Hemp Seed, and Eucalyptus oils. It infuses your locks with the refreshing scent of clean mint and sensual rosemary and protects your hair from harmful UV rays with organic Red Raspberry Seed oil.
For all hair types
Color safe / alcohol free
NO sulfates + NO parabens + NO keratin + NO silicone
Genuine kerabotanica products guaranteed only in professional salons.
236 ml / 8 fl. Oz ℮
Our select ingredients in It’s Pure Chāmpu hair wash bring out the best in your locks, banishing bad days for good.
- Organic Argan Oil conditions hair while adding shine
- Organic Jojoba Seed Oil hydrates & promotes hair growth
- Organic Olive Oil moisturizes & softens hair
- Organic Hemp Seed Oil strengthens & promotes hair growth
- Organic Eucalyptus Oil cleanses with antiseptic properties & thickens hair
- Organic Rosemary Oil moisturizes & promotes hair growth
- Organic Peppermint Oil rejuvenates & thickens hair
- Organic Spearmint Oil cleanses with antibacterial properties & strengthens hair
- Organic Red Raspberry Seed Oil protects against UV rays from the sun
- Niacin (Vitamin B3) strengthens & stimulates hair growth
- Tocopherol (Vitamin E) repairs damage & promotes hair growth
- Biotin strengthens & thickens hair
Nutrition + Protection + Shine
All kerabotanica products are formulated for maximum slayage. It’s Pure Chāmpu is made with certified-organic and vegan ingredients.
|Organic Argan Oil||Silicone|
|Organic Olive Oil||Parabens|
|Organic Hemp Seed Oil||Keratin|
|Organic Jojoba Seed Oil||Triclosan|
|Organic Eucalyptus Leaf Oil||Phthalates|
|Organic Peppermint Oil||GMOs|
|Organic Spearmint Oil||Benzene|
|Organic Rosemary Oil||Animal Derivatives|
|Organic Red Raspberry Seed Oil||Alcohol|
|Organic Potassium Cocoate|
|Organic Potassium Oleate|
|Niacin (Vitamin B3)|
|Tocopherol (Vitamin E)|
When you blow dry, flat iron or curl your hair, you weaken each strand, destroying essential proteins and stripping natural oils. Kerabotanica products counteract the effects of heat on your hair, replenishing vital vitamins and oils in your hair and on your scalp. Nourish your hair with kerabotanica so that it’s healthy and strong, and add shine and scent to bring out the best in your locks — heat-treated or not!